The Real Cost of Legal Directories Experience Graph Product Security Request Demo
The AI BD Analyst for Law Firms

Your law firm's experience, finally working for you.

Briefly turns the matters, attorneys, and narratives scattered across your firm into a live Experience Graph — powering directory submissions and firm-wide business intelligence from a single source of truth.

$1M+
Lost productivity per year
200+
Submissions per firm / year
40–60%
Time reduction with Briefly
SOC 2
Type II compliant
The real problem

Your firm is losing $1M+ a year to manual, repetitive work.

200+ submissions a year. Every one starts from scratch. The same matter retyped five to seven times. Partners chased for the same blurb across five different rankings. No history. No reuse. No leverage.

Partner time
$600K
200 submissions × 6 hrs/each × $500/hr blended in partner BD time.
1,200 partner hours lost annually
Marketing & BD
$375K
5,000 hours of fully-loaded marketing and BD labor coordinating submissions.
25 hrs per submission × 200
External consultants
$150K
Annual spend on outside agencies and consultants brought in to patch the gaps.
On top of internal cost
01
Every submission starts from scratch. No reuse across Chambers, Legal 500, IFLR, Benchmark, or WTR — even when 80% of the underlying content is identical.
02
Chasing attorneys across 200+ submissions. Marketing teams spend more time herding partners than writing.
03
The same matter typed five to seven times. Once for Chambers, again for Legal 500, again for IFLR, and again for next year.
04
No searchable history. You can't track which firms ranked where, what worked last year, or what your competitors submitted.
The unit economics
1 submission = $4,875
Marketing cost
$1,87525 hrs × $75
Partner BD time
$3,0006 hrs × $500
Why this matters

Rankings move business — whether we like it or not.

Your peer firms are investing. Your buyers are checking. And AI search engines are increasingly referencing rankings when surfacing legal counsel — making directory presence a growing factor in how GCs discover firms. The question isn't whether to compete; it's whether to keep doing it the hard way.

97%
of law firms report that rankings increase their ability to win new clients.
Pinnacle PR Legal Marketing Study
69%
of General Counsels check rankings before hiring outside counsel.
BTI Consulting Group
100%
of your peer firms are investing — the only question is leverage.
AEO
Directories are increasingly referenced by AI search engines — making directory presence a growing factor in how GCs discover counsel.
Matters Attorneys Clients Rankings Practices Narratives Experience Graph
The underlying asset

Every matter, attorney, and narrative — connected.

Briefly extracts your firm's experience into a live graph that connects matters to attorneys to clients to practices to rankings. The same data point feeds Chambers, Legal 500, IFLR, your pitches, your website, and the questions your team asks every day.

Find

Find anything, instantly.

"Show me every cross-border M&A matter over $500M led by a Tier 1 attorney in the last three years." One query. Real answer.

Chat

Chat with your firm.

An AI interface grounded in your real matters, narratives, and attorney bios — every response cited back to the source.

Create

Create from the graph.

Generate submissions, pitch sections, RFP responses, and BD content from structured firm data — never from scratch again.

The platform

Built on one graph. Every workflow your Marketing and BD team owns.

The Experience Graph powers every workflow your marketing and BD team runs — replacing the spreadsheets, shared drives, and email threads they live in today.

01 / Recognition

Firm Recognition Management

Centralize, automate, and analyze every submission to Chambers, Legal 500, IFLR, Benchmark, and WTR. Intelligent reuse across rankings. Section-by-section review. Real-time progress on every cycle.

02 / Intelligence

Chat with firm data

An AI chat interface grounded in your Experience Graph. Ask anything about your matters, attorneys, clients, or narratives — get cited answers in seconds, not days.

03 / Creation

Marketing content from the graph

Turn any chat, brief, or marketing doc into pitch sections, partner bios, RFP answers, website copy, or social posts — all grounded in your firm's real matters, attorneys, and rankings.

The product

A complete recognition platform, powered by your own data.

Upload your past submissions. Briefly extracts every matter, attorney, and client and cross-links them into a living Experience Graph. Then use that graph to draft, convert, analyze, and chat — without ever leaving the app.

01
Ingest

Drop in your past submissions. The graph builds itself.

Upload past Chambers, Legal 500, IFLR, Benchmark, and WTR submissions in any format. Briefly's AI extracts every matter, attorney, client, and narrative, then cross-links them across rankings, years, and practices. No manual population. No data entry team.

  • Five major directories supported out of the box: Chambers, Legal 500, IFLR, Benchmark, WTR
  • Every entity extracted — matters, attorneys, clients, referees, departments
  • Cross-linked automatically across years, providers, and practice areas
briefly.legal / files
Drag and drop submissions here
or click to select · PDF, DOCX, XLSX
Chambers_USA_2025_M&A.pdf 412 entities extracted
Legal500_2025_Tech.pdf 287 entities extracted
Benchmark_Litigation_2024.pdf Extracting…
IFLR1000_2025.pdf 198 entities extracted
WTR1000_2025.pdf 94 entities extracted
02
Plan

Every submission, every deadline, in one schedule.

A live schedule of every open submission across every provider. Filter by provider, year, practice area, location, or status. Track who's assigned, what's due, and what's still missing.

  • 5,000+ practice/location cohorts across the five major directories
  • Status tracking from "accepting" through "drafting", "in review", and "submitted"
  • Filter by anything — provider, year, practice area, location, attorney, status
briefly.legal / submissions
All providers
Legal 500
Chambers
Benchmark
500 of 5,332 entries
ProviderPractice areaLocationStatus
Legal 500Transport: aviation & financeUnited StatesAccepting
Legal 500ERISA litigationUnited StatesAccepting
ChambersCorporate / M&AUnited StatesDrafting
Legal 500Merger controlUnited StatesIn review
BenchmarkReal estateUnited StatesAccepting
IFLR1000Banking & financeUnited States
Legal 500E-discoveryUnited StatesDrafting
03
Draft

Draft submissions in the app. Drag the graph onto the page.

A full document editor inside Briefly. Drag any matter, attorney, or client from your Experience Graph directly onto the page. Format in place. No exporting, no reformatting, no copy-pasting from a dozen tabs.

  • Drag-and-drop entities — matters, attorneys, clients, referees all auto-format
  • Format directly in the app — headings, bullets, bold, tables, everything
  • Export to Word in the exact format Chambers and Legal 500 expect
briefly.legal / draft / Chambers Corporate M&A 2026
B I H1 H2
Chambers USA 2026 — Corporate / M&A
Standout matters
MATTER
Acquisition of TechCo · $2.4B
Advised the buyer on a strategic acquisition involving complex regulatory clearance across three jurisdictions…
Drop matter or attorney here
04
Convert

Convert one submission into any other.

Your Chambers Corporate / M&A submission becomes a Legal 500 M&A submission with one click. Field mapping, format translation, and length adjustments all handled. Stop typing the same matter five times.

  • Cross-provider conversion — Chambers ↔ Legal 500 ↔ IFLR ↔ Benchmark ↔ WTR
  • Field mapping handled automatically based on provider schema
  • Diff view shows exactly what changed in the conversion
briefly.legal / convert
From
Chambers USA 2026
Corporate / M&A · 12 matters · 8 attorneys
To
Legal 500 US 2026
M&A: large deals · auto-mapped
05
Analyze

Track your rankings performance over time.

A live rankings overview of your firm's recognition across providers, practice areas, and locations. Heatmaps reveal where you're strong and where you have room to grow. Track tier changes, attorney rankings, and submission outcomes year over year.

  • Practice / location heatmap across every tracked provider
  • Strength leaderboard highlights where your firm performs best
  • Year-over-year tracking of tier movements, attorney rankings, and outcomes
briefly.legal / rankings
Firm rankings
69
Attorney rankings
42
Cohorts
69
Providers
3
Heatmap
Commercial disputes
Commercial litigation
Intellectual property
Corporate / M&A
Labor & employment
Strength leaderboard
Commercial disputes
Legal 500 Elite · 1 provider
IP transactions & litigation
Legal 500 Elite · 1 provider
Corporate / M&A
Chambers Band 2 · 2 providers
Labor & employment
Benchmark Tier 3 · 1 provider
06
Chat

Ask the graph anything.

Once your data is in the graph, ask it questions. Generate pitch sections, RFP answers, partner bios, marketing copy. Every response is cited back to the matter, attorney, or submission it came from.

  • Cited responses back to source matters, attorneys, and submissions
  • Generate any BD content — pitches, RFPs, bios, website copy
  • Grounded in your firm's real experience, never hallucinated
briefly.legal / chat
Show me every cross-border M&A matter over $1B led by a Band 1 attorney in the last 3 years.
I found 14 matters matching your criteria across 6 attorneys. Top by deal value:
MAcquisition of TechCo$2.4B · Sarah Chen
MCross-border pharma merger$1.8B · David Park
MEnergy JV restructuring$1.2B · Sarah Chen
Sources: Chambers 2025 submission, Legal 500 2025 submission, 11 internal matter records
Draft a Chambers narrative for these three matters.
07
Create

Turn any chat or document into marketing content.

Once your Experience Graph is built, the same data fuels every piece of marketing your firm produces. Drop in any brief — a chat thread, a pitch outline, a partner bio request — and Briefly generates the copy grounded in your firm's real matters, attorneys, and rankings.

  • From any input — a chat, a marketing brief, a one-line prompt, or an existing doc
  • Generate any output — pitch sections, partner bios, RFP answers, website copy, social posts
  • Always grounded in the graph and in general firm info — never generic AI filler
briefly.legal / create
Brief
Draft a one-pager for a Fortune 100 GC pitch in cross-border tech M&A — emphasize $1B+ deals.
Pulling from Experience Graph
14 matters 6 attorneys 9 clients 3 rankings
Generated · One-Pager
Cross-Border Technology M&A
Strategic counsel on the most complex transactions in technology.
$14.2BDeal value · 3 yrs
14$1B+ matters
Band 1Chambers USA
Capabilities

Everything your Marketing and BD team actually needs.

01 / Extraction

AI-powered ingestion

Upload past Chambers, Legal 500, IFLR, Benchmark, and WTR submissions. Our AI extracts every matter, attorney, client, and narrative — no manual data entry required.

02 / Reuse

Intelligent reuse

Surface every past submission field-by-field. Analyze what worked. Convert content between rankings without retyping.

03 / Automation

Workflow automation

Collect from attorneys. Enable section-by-section review. Track progress in real time. Hit every deadline.

04 / Generation

Marketing content from the graph

Turn any chat, brief, or marketing doc into pitch sections, partner bios, RFP answers, or website copy — all grounded in your firm's real experience.

05 / Security

Security & compliance

SOC 2 Type II compliant. Enterprise-grade encryption, access controls, and audit logs. Your data is never used to train models.

06 / Output

Export to Word

One click to export submissions to Word — formatted exactly the way Chambers, Legal 500, and the rest expect them.

Questions

Frequent questions

What is the Experience Graph?01

It's a structured representation of your firm's full body of experience — matters, attorneys, clients, practices, narratives, and rankings — and the relationships between them. Briefly extracts it from your existing systems and keeps it live, so every product on the platform works from a single source of truth.

How does recognition management automation work?02

Briefly coordinates data collection across your firm and routes submissions through review. We handle Chambers, Legal 500, IFLR, Benchmark, WTR, and a growing list of others. The system tracks deadlines, manages multi-lawyer submissions, and surfaces reusable content from past cycles automatically.

Is your product secure?03

Yes. Briefly is SOC 2 Type II compliant. We use encryption, strict access controls, regular security audits, and penetration testing. Your data stays your data.

Do you train AI models on our firm's data?04

No. Briefly operates on the data you choose to provide and uses AI to retrieve and format it clearly. Your data is never used to train models — ours or anyone else's.

Can we try before we buy?05

Yes. We structure pilots as 90-day engagements with defined success metrics, so your team can validate ROI before a multi-year commitment. Pilot pricing is structured to align with the scope of your evaluation.

Are law firms already using Briefly?06

Yes. Our customers include Am Law 100 and Am Law 200 firms, as well as international firms and high-growth boutiques. We're built for the biggest firms — and we accommodate firms of any size looking to reduce inefficiency and win more business.

Reclaim $1M+ a year from manual submission work.

Request a demo